How Trees Make a Difference: Understanding Your Organization’s Impact

Businesses benefit when communities thrive, and one of the easiest ways to bolster communities is almost always hiding in plain sight: trees. In this practical conversation, we will explore how trees support community health and resilience by countering extreme heat, reducing strain on energy demand and improving neighborhood comfort, especially in areas that historically have had less access to tree canopy. You will also get an in-depth look at a science-driven approach to measuring community outcomes — the People Impacted metric, which helps organizations communicate impact in a way that resonates with stakeholders and supports credible reporting.